Malaysia Tourism Awards 2015

The Malaysia Tourism Awards is the highest form of recognition by the Ministry of Tourism and Culture and Tourism Malaysia for industry players whose outstanding contributions have played a significant role in the success of Malaysia’s tourism industry.

Since its inception in 1987, the Malaysia Tourism Awards has evolved many times to reflect the changing tourism landscape.

Initially called the Malaysia Tourism Gold Awards, it was later renamed the Malaysia Tourism Awards in 1993 to better reflect the distinction of the awards and the corporate image of Tourism Malaysia.

In 2000, the awards evolved from a locally-focused recognition to include the contributions of the international tourism fraternity towards Malaysia’s tourism industry.

Recognition was given to foreign tour operators who diligently marketed Malaysia to their respective target audience, and members of the media who promoted Malaysia through their publications.

Another improvement to the awards was the creation of a MICE category in 2004.

It was a timely move as Malaysia was gaining recognition as a destination for meetings and international conventions.

Subsequently, with the growing potential of homestay programmes as an attractive tourism product, a separate category was created to acknowledge the efforts of those involved in the promotion of this niche tourism product.

The 19th edition of the Malaysia Tourism Awards brings with it yet more improvements to better reflect the global landscape of tourism today.